At Ogilvy, I had an opportunity to work with an amazing creative team. My role was mainly on the UI design, however, I was involved in the finding pain points from the target audiences and brainstormed what was wrong on the previous site, we resear
One of the process I enjoyed the most is to create & design user flow. Here is an example of an user's is completing a task. Task: Search and purchase a tablet from the shopping page.
Appendix
User choose and click on iPad .
[ Path A ] After selecting the preferences.User choose to pick up at Walmart.
Find the closest Walmart  by zipcode.
  [ Path B ] After selecting the preferences. User clicks on "Proceed to Checkout".
Review shopping items, credit cards info and shipping address then click on "Proceed to Checkout".
User changes his mind, when back to change multiple addresses setting, then click on "Proceed to Checkout".
User takes a final review of all things, then click on "Proceed to Checkout".
User completes the purchase, receiving confirmation.
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