IBM wanted to create an interactive, responsive website for their 2015 Global C-suite Study. My challenge was to transfer the wireframes to visual design while keeping the new IBM outthink look and feel.
American Express Membership Rewards allows you to redeem your membership points and earn travel rewards, shopping rewards, and gift cards. Our challenge was to re-design the online shopping experience based on American Express Customers' feedback.
At Ogilvy, I had an opportunity to work with an amazing creative team. My role was mainly on the UI design, however, I was involved in the finding pain points from the target audiences and brainstormed what was wrong on the previous site, we researched and did a Best-In-Class comparison define the MVP and after many rounds of testing, exploring responsive possibilities and building the prototypes, we transfer the annotated wireframes to beautiful designs.
One of the process I enjoyed the most is to create & design user flow. Here is an example of an user's is completing a task.
Task: Search and purchase a tablet from the shopping page.
User starts from searching "Tablet" on the search bar.
User choose and click on iPad.
[ Path A ]
After selecting the preferences.User choose to pick up at Walmart.
Find the closest Walmart by zipcode.
[ Path B ]
After selecting the preferences. User clicks on "Proceed to Checkout".
Review shopping items, credit cards info and shipping address then click on "Proceed to Checkout".
User changes his mind, when back to change multiple addresses setting, then click on "Proceed to Checkout".
User takes a final review of all things, then click on "Proceed to Checkout".
User completes the purchase, receiving confirmation.
The goal is to generate awareness and buzz for the THINK Marketing hub, during it’s launch, so marketers know that they can turn to us for insights and inspiration.
I was very excited to design these gifs. It's the first time in the history that we get to play with the great work of Paul's Rand "Bee" design. I had a great time concepting and art directing with my team.
Foxwoods is one of the biggest casino in the world. However not many people know too much about it, Foxwoods located in the middle of the woods in Connecticut. It's really a place of wonder, good to escape and have fun.
The goal was to get more people to stay in the hotel for more than 2 days. The target audience is in the age group of 35-55.
My solution was to create an personal app to help people customized their needs, interest and mood. This app is called the "WonderMaker" it will help them plan everything ahead without any stress. They can also explore so many things, events in the casino.
By elevating the social media communications become very easy, it allows audiences to participate and interact with Foxwoods and become immersed in their world; offering a new kind of experience and connection to wonder.
Flex frenzy game reflects the way the IBM Flex system works. "Play 25 different levels and use the Flex pieces to move your data to solve the puzzle, just like IBM Flex System can do for your data center."
I concepted and art directed these fun gifs, 15 second video trail and designed the infographic to share via social media and other sites like IBMbler to promote the Flex Frenzy Game.
Stella is a line of products made with the finest ingredients from Greece. The most often used products are the Extra Virgin Olive Oil, Marinara Sauce and Honey.
The golden flower is significant proof of the the high quality of the brand Stella.
Sweet Botanicals is a band of savory and tasty organic hard candies.
I wanted to present a mix of modern and vintage look to these savory and tasty flower candies. So I chose to use elements like dover flower artwork, graphic stripes and pastel colors.
I wanted to make the candy box a little more engaging, so my solution was to create a super big elegant candy box.
The candy box contains 5 flavors; Lotus, Sunflower, Aloe, Lavender and Rose.
The logo is made in a shape of a oval candy, so the logo will warp perfectly around the candy.